Based on my own understanding, the purpose of container as a content is to deliver messages to the audiences. However, there are many ways to show a message on the container. One of them are poster on empty walls, typographic on walls, and lots more. By using all those methods, a empty boring white wall can be transforming into an interesting area where will grab attention of the audiences anytime. Below is the example of container as content.
Transparent poster which will only appear clearly under lights.
Printing of shapes with colors.
Pattern on the empty wall.
Pattern and shapes on white wall.
Colors and patterns on the floor.
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