Point of Purchase

What is Point of Purchase and what is the main purpose of it?

Everyone know Point of Purchase is a place where the company products positioned in a shop. Based on my own knowledge, I think that product placement plays a very important role in helping the company rise their sales. However, the very main purpose of a point of purchase are for the company to introduce new products or maybe to let the customers or audiences know and understand more of your product and the company. However, there are many types of point of purchase such as island, gondola, bucket, etc.

The product that I'm assign with is the Sumber Ayu Feminine Wash. There is a design from me for the POP of this particular product. The below image is how my POP for the feminine wash going to look like.

This is the digital form of my POP for Sumber Ayu that compare to human size form.

This is the perspective view of my POP.

This is front the facade view.