Purpose of Pylons

WHAT IS THE PURPOSE OF PYLONS?

First of all, I wanted to share some of my opinion and let the others know about what is Pylon and what is the purpose of it. Based on my own opinion, pylons are a huge and tall sign which normally use for malls, hotels, companies, petrol stations, and etc-etc. The purpose of the pylon is to help people get to their destination correctly. For example, the pylon below (GREEN VILLE), this particular pylon is position right in front of the Green Ville mall which allow people to know from far. When the customers saw that sign, they know the Green Ville Mall is just around that area.

GREEN VILLE MALL's PYLON

Besides, some of the pylon might not be very big or very tall, but somehow it lead or guide people to the place. For example, like this pylon below, Smithsonian Station. Other than just design and simplicity, some of the pylons also use display of advert or speakers that promote the place itself. It's depends on how the designer wanted to communicate with the audiences (customers).

SMITHSONIAN STATION's PYLON

(This is the normal pylon which attached with speakers.)

MCDONALD's PYLON

Just like the McDonald's pylon below. They light it up at night so the customers can see it clearly and head towards them. Their concepts are simple and attractive because people already know that the yellow "M" resemblance McDonald.

However, no matter how nice is the design of the pylons, if it can't communicate with the audiences than its consider failed. Normally, the people will only look for the pylons just for a few second and they will know which route they should use to go to the destination. If the pylon leads the audiences to the wrong direction or destination, means that there is no reason for the pylon to be there.