Concept Board

What is a Concept Board?

Concept board is a visual direction that enable the clients to explore without using the images or the final content. By using a concept board, it helps a lots between clients and designers. Designers will prepare a set of different pictures for a single concept of ideas in colors compositions, graphics, the feeling and others. The designers will fit all of those into a concept board and show it to the clients for approval. By the way, that is all for a concept board to communicate out the ideas of the designers and the message that convey through a concept board.

This is the concept board that I did for my exhibition booth.

I plan to make my booth look more classy and sporty.

Below there are a few samples of concept board

My Research of Exhibition Design

Exhibition Studies

A booth for exhibition has a very important role in attracting more costumers by letting them know about your company, products and purpose. Besides, it is not a simple and easy job to convey a message truth a booth to the consumers. There are a few ways that might help which is get to know more about your target audiences. Who you are targeting now; is it teenagers, kids or adult and is it female or male. All the information are very important. The most important facts which you need to know the most is to understand your target audiences. For example, if you product is targeting kids maybe the booth you can make it more colorful, which those elements that will attract the kids. There are a few that booth which I think is special and that apply as one of my concept too. For example, Motorola exhibition booth. It is more to futuristic like of booth which are very interesting.

The below are the pictures of booth that I think is interesting.

Well, I'm doing a exhibition booth's design for Tag Heuer.

The usual exhibition booth from Tag Heuer are just a normal and simple booth which are open spaces in a mall as you see in the picture below.

I'm going to make it more classy and sporty in a way of inserting some of the elements of sports and playing with the colors of the booth in and out.

This is my Navigational Sign

DIRECTIONAL SIGN

EMPIRE MALL

This is all about my navigational sign for Empire Mall. This particular sign will be positioned inside the parking lots. This sign is sign that guide the customers exit from the parking lots because the current of Empire Mall's parking sign is a bit confusing. The concept of Empire is more towards luxuries and classy so I had using this as my final for assignment 1 "Directional Sign". The big arrow is to show the right direction of the exit or entrance of the parking lots. I've using bright yellow as the color for the arrow because yellow attract people's attention easily. Besides, there will be wording on the arrow that guide the customers out.

The below are the images of my Directional Sign.

This will be the final look of the navigational sign in digital form.

This are parts dismantle from each faces of the sign.

Creative Advertisements

Interesting and Creative Ads.

Firstly, what is advertisement?

Based on my knowledge, advertisement is a form of communication that delivers messages to the audiences and for the purpose of persuading the audiences to take some actions. Normally, a advertisement need a medium for them to convey the messages. The medium can be anything, on a empty wall, bulletin board, newspaper, television, radio, internet and others. However, a medium is just to help by placing the advertisement where the audiences can see, feel and listen to.

Besides, the more interesting and creative ideas of the advert, the better the chances to attract more audiences' attention. There are a few interesting and creative ideas that being convey into the advertisement below.

JAWS as a poster at railway station. (Film Festival)

Ads by NIKE shoes.

Ads for travelling zoo on a bus.

Ads from Kit-Kats.

Colors

What is Colors?

The below is picture is the chart that created by Ewald Hering (1834-1918). He is the one that devised the first accurate theory of color vision.

There are 2 different groups of colors. 1 is being categorized as cool color and another one is warm color. The cool colors are blue green while the warm colors are red and yellow which not including white and black. Besides, the main primary colors are red, blue and green. From this primary colors, it form the other colors by mixing each of them. For example, red mix with blue; it form magenta while green mix with blue cyan will appear. However, if all the colors mix together, they will definitely became white. Even printers, graphics software are using RGBs or CMYKs and maybe lots more in their system just like Adobe Illustrator (using CMYKs), while Adobe Photoshop (using both CMYK and RGB).

In addition, I'm a person with interested in colors. They are interesting and fun to play with. Just imagine what if the world is without colors, everyone will look almost the same and the world will definitely boring which they will never differentiate the different of each objects cause they are all in black or white.

Murphy's Law in Design

What exactly Murphy's Law all about?

Anything That Can Go Wrong, Will Go Wrong.

This is very true. Anything that can go wrong by chances, will definitely goes wrong. Based on my own experiences, there are this one time which I'm rushing for assignment. According to plan, I can finish the particular assignment 1 day before the assessment but somehow it turns out to be I screw up being late to the presentation even thought I started the assignment 1 week early. This is all because of the software and the printer. The software keep crashing and crashing which slower down my assignment. Even the printer goes wrong. It won't print the file that I send to the printer. However, I get it done by the day of assessment. After I finished everything, I quickly rush to the printing shop to print. By that time, I found out that I used the wrong word size for the printing. It is way too tiny. So, I spend another 20 minutes correcting everything which lead to late submission. Yup, anything that can go wrong will definitely go wrong. Human being is not programmed like robots or machines. Even programmed intelligent will go wrong too. Nothing in this world is perfect.

Container As Content.

Based on my own understanding, the purpose of container as a content is to deliver messages to the audiences. However, there are many ways to show a message on the container. One of them are poster on empty walls, typographic on walls, and lots more. By using all those methods, a empty boring white wall can be transforming into an interesting area where will grab attention of the audiences anytime. Below is the example of container as content.

Transparent poster which will only appear clearly under lights.

Printing of shapes with colors.

Pattern on the empty wall.

Pattern and shapes on white wall.

Colors and patterns on the floor.