Feedback from this Trimester

This is the last assignment that we need to do. However, I've learn a lot of things this trimester although it is a short sem. First of all, this is my first time doing exhibition booth with limited spaces. Thanks to Mr Zul and Mr Deepak which willing to guide us through out this semester. Besides, those meant comment somehow helped me in my design. Although is a rushing sem, but I kind of enjoying the assignments. The navigational sign for the 1st assignment and the exhibition booth for the 2nd assignment. In addition, I like the process of it which help me in gaining more experiences. For example, Mr Zul taught us how to make use of all the space for a limited area of a exhibition booth. This might help us in our future where limited space are provided from the clients. Last but not least, I kind of hate blogging but somehow I did manage to finish it and it wasn't that bad at all.

Thank you!!

My 3D model of the exhibition booth.

These below pictures are my 3D model of my booth. The first picture is facade and side view of the exhibition booth. The second one is the top and 3/4 angle view of my Tag Heuer Exhibition Booth. Last but not least, the artist impression where I put in some human figure just to show how will it look like when it comes to reality.

Facade & Side view.

Top & 3/4 view.

Artist Impression.

Bird Nest

Beijing National Stadium

The special of the Bird Nest..

The Beijing National Stadium which also known as the "Bird Nest" for its unique architecture. This stadium is being built for the purpose of Olympic which held on China March 2008. They have tracks, field, opening and closing ceremonies for this current Olympic. The stadium can fit in around 100,000 seats of spectators during the Olympic but it will be reduced down to 80,000 after the games. The stadium is 330m long by 220m wide. Besides, the height of the stadium is 69.2m tall. This particular stadium also has a 250,000 square meter for the gross floor area in the stadium. It is to be built with 36km or unwrapped steel, with a combined weight of 45,000 tonnes. Moreover, the stadium will be using Solar PV system which produced by Suntech Power.

Not only the Bird Nest, they even have a what so call a Bubble Building which look exactly like bubbles from outside. However, this 2 particular buildings are very unique in the way of structure and architecture. The design is not only for fitting the concept but also have their own purpose. The Bird Nest seem to be a very innovative ways for green solution. The stadium itself have a natural and passive ventilation system, a roof which are translucent so that the green inside can have enough sunlight, and lastly the system that collect rainwater.

Point of Purchase .Part II

DESCRIPTION OF POP

This entry is continued from the last one. I'm going to describe and explain about my product and the display itself. First of all, Sumber Ayu Feminine Wash is a first product that is using betel leaf as the main clean agent. Besides, this product do not contain any soap in it. It is made out of all organic substances without any chemical. So, I based on the product's unique selling point, which is the Betel Leaf as my theme for my Point of Purchase. The center part of my point of purchase will be covered with artificial betel leaf because betel leaf are crawling plants. With the logo at the middle, it helps to grab attention of the customers easily. However, there are a few description of the products on front of POP. This will help to consumers to know which products they should choose and which suit them more.

Point of Purchase

What is Point of Purchase and what is the main purpose of it?

Everyone know Point of Purchase is a place where the company products positioned in a shop. Based on my own knowledge, I think that product placement plays a very important role in helping the company rise their sales. However, the very main purpose of a point of purchase are for the company to introduce new products or maybe to let the customers or audiences know and understand more of your product and the company. However, there are many types of point of purchase such as island, gondola, bucket, etc.

The product that I'm assign with is the Sumber Ayu Feminine Wash. There is a design from me for the POP of this particular product. The below image is how my POP for the feminine wash going to look like.

This is the digital form of my POP for Sumber Ayu that compare to human size form.

This is the perspective view of my POP.

This is front the facade view.

Elements of Arts

Element of Arts

There are a few elements of arts which are the basic units of a visual image. These elements are space, line, color, shape, texture, form, and value.

Space

Space is the area provided for a particular purpose. It may have two dimension including length and width. This is for the floor, wall and others. Some of them even have height as one of the dimension. Spaces are all about the foreground, middle ground and lastly the background. They will be shown by using distances or areas. The background image will be more blur and not much detailed while the fore ground and middle ground will be big and clear.

Lines

Line are made out of points. From lines, it form a shape when a line join together. Doesn't mean only straight line can form shapes, even curvy lines, zig-zag, dash, parallel or lots more will form shape.

Colors

Colors can only be see with lights. Without light, everything will be black and dark. That is why after rain, rainbow appear in the sky because of the refraction of the light rays. Colors can be grouped into 2 different type; Primary colors, secondary colors and lastly the tertiary colors. Besides, from the primary colors, there are categories into 2 type which are cool and warm colors. Warm colors are red, yellow, and orange while cool are blue, green and purples.

Shapes

Shapes are defined as an enclosed area of lines. Shape can be differentiate into 2 groups, organic and geometric. Organic shape are those which shape like jelly or others that don't really have a edges or symmetric faces. On the other hand, geometric shapes are like square, triangle, rectangle, circle and the others.

Texture

Texture is the feeling of the surface of the objects. It can be rough types such as sand paper, rocks, wood, and others. It also can be smooth like silks, cotton, etc.

Form

Form is a 3D like of an object. It have 3 dimension which are top, side, and front. It also have different groups which are geometric or natural. geometric form are the one which is made by man while the natural are the organic form.

Value

Value are the quantity of light or dark on the objects or surfaces which also called a tone according to the depth and perspective of the object.

Principles of Design: Balance.

What is balance in Principle of Design?

Balance in design is just like balance beam we normally saw in traditional clinic.

Imagine one picture full of colorful bright colors, Do you think it will be nice to look at it? Don't you think is a bit too much? No one would like to see a poster design or painting which don't have a rest point. It will make the audience more dizzy and confuse or maybe even worse. However, everything should have its' own balance including taste, colors, contrast, light and shadow, and others.

For example, the flower below. It is blended with red, black and white. White part is consider a resting area which same goes to black. However, red colors are the major color in the picture. First of all, we can see on the right side which the white colors are located. It is full of tiny little flower petals which is we make it red or black, it will be too much. To balance it up, the artist put white onto the tiny petals which allow them to be balance.

Some goes to this cliff. The balances of colors and object in the picture.

Besides, there are a few elements of balances. First of all, symmetrical balance, asymmetrical balance and lastly radial balance.

Symmetrical balance also called the mirror balance which the left side of the picture and the right side is symmetry just like a reflection from mirror.

Asymmetrical balance is that balancing both side with different size of object or colors. Maybe on the left and right are big buildings while between them are lots of small buildings that are positioned far away which balance the picture up.

- balancing by colors

- balancing by value

-balancing by lines

-balancing by textures

-balancing by shading

-balancing by position and eye direction

Radial balance is the third type of balance where all the objects in the images or photo radial out from the very center.

Radial balance